Emerging Trends In Ecommerce: What You Need To Know For 2024

New technologies have changed the way we relate to each other, as well as the way we sell in the market. We are facing a reality where we can acquire everything we want in just a few clicks, without having to travel. 

In this aspect, it is clear that electronic commerce has represented a revolution in the field of purchases.

However, we must be aware that this is a sector that continues to evolve. New advances and trends continually emerge that change the way ecommerce works . 

If you want to know the new ecommerce trends for the new year, in the following article we will address all these issues. We will answer the great question of “how can I stand out from my ecommerce in 2024?”

New trends in ecommerce

aced with the strong demand that currently exists in the world of ecommerce , there are certain currents that are necessary to know to boost the growth of your company.

Memorable shopping experience

In this way, it is important to offer a unique shopping experience to Internet users, so that they connect with your business and take it into account for future occasions. 

Loading speed, various payment methods, ease of searching for products or the possibility of contacting a virtual advisor are some of the aspects to take into account when offering a good shopping experience.

What advantages does it offer?

• Create recurring clients.
• Make acquisition costs profitable.
• Increase the possibility that users find what they are looking for on the web.

Product recommendations

Another ecommerce trend that will continue to be present for next year is product recommendation. That is, an article is automatically suggested to a specific customer, based on their history (personification).

What advantages does it offer?

• Generation of new income.
• Attracting customers for a specific product.
• Improve audience segmentation.
• Increased value to the customer’s purchasing experience.

Artificial intelligence

Artificial Intelligence (also known as AI) is the ideal tool to create algorithms and automate tasks. It is very useful to help us in some of our daily tasks.

With it you can automate certain repetitive tasks and dedicate time to others that require more effort and dedication. For example, you can configure AI to automatically assign carriers, send updates to the customer about where their shipment is, or improve customer service.

What advantages does it offer?

• Know the market, thanks to its predictive analysis.
• Increased profitability and productivity.
• Personalized shopping experience.

VoiceCommerce

Continuing with the trends in ecommerce that are possible thanks to technological advances, we find Voice Commerce.

This is a business process that allows you to search and buy products online by using voice commands.

What advantages does it offer?

• Simple product search process.
• Customer attraction.
• Loyalty.

Payments with fingerprints or ID

One of the options available to increase the sales of your ecommerce is to implement different payment methods. 

In this regard, to confirm purchases, you can offer the possibility of doing so with the use of your fingerprint or facial recognition (Face ID).

What advantages does it offer?

• It provides security and confidence to the user during the payment moment.
• The buyer will not have to manually fill out the registration information.
• Reduces the abandonment rate within the checkout

Blockchain

The Blockchain is a distributed digital ledger that stores data of any type.

It is a great advantage for your ecommerce , since it improves traceability systems and enables the use of new payment methods; while providing security and transparency in the transactions carried out. 

What advantages does it offer?

• It allows the client greater control over their personal data.
• Enables the option to record manufacturing processes and track information.
• Guarantee the authenticity of the transactions carried out.

Self-service portal

Rushing is common in the daily lives of Spaniards. That is why it is interesting to offer a website that allows you to manage orders on your own, without depending on third parties.

But… what does a self-service portal allow you to do in the world of ecommerce? Provides the option to users to take care of their orders; That is, choose the payment method you prefer, choose the type of shipping (urgent, standard…), make changes or returns, etc.  

What advantages does it offer?

• Reduces the workload of ecommerce and support teams.
• Buyers can manage exchanges and returns efficiently.

Customer Support

Even though purchases are made online (and physical presence is not necessary), Internet users want to have at their disposal a portal where they can send all their doubts, suggestions, complaints or incidents to the company.

At the same time, and along these lines, it is interesting to carry out surveys from time to time to understand the users’ experience and be able to adapt to their needs.

For this trend, the well-known Chatbots can be used (a tool designed to read and respond to messages and comments).

What advantages does it offer? 

• Responses can be automated (with AI platforms).
• Unify all communication channels into one so as not to lose any interaction between the various platforms.
• The customer feels heard and valued by the brand.

Also Read : E-commerce: Mistakes Not To Make