Visibility Of B2B Offers: Betting On Digital For SMEs

SMEs and digitalization: a global overhaul

Digitizing your business means reviewing its operation in a global way.

Visibility Of B2B Offers: Purchasing process, dematerialization, recruitment or training, it is important to take everything into account to develop its visibility on the web and promote its business offers. First of all, you have to know who you are talking to on the web, what is the target, the acquisition levers or the speech that needs to be adapted.

And in a constantly changing world, you will have to be constantly on the lookout for new trends and not be afraid to change your business model several times.

Having a good website, being present on social networks or digitizing its internal processes are all key points that will boost your business by gaining in competitiveness and productivity.

E-commerce, a major asset

Sales made via e-commerce represent nearly 60 billion euros, or nearly 3% of the total turnover of SMEs.

And for good reason :

• consumers spend an average of 5 hours per week on the web to make their purchase (source: Semrush / Hosting Facts)
• and 56% of purchases in physical stores are influenced by a digital interaction.

Key figures revealing e-commerce as a strong growth lever.

Setting up an e-commerce site is therefore essential for an SME, but be careful to clearly define your project on a strategic, financial or technical level. In particular, it will be necessary to create a fluid buyer journey essential to finalize the virtual order. The customer must appreciate both the visual aspect of the e-commerce site and its use, a chatbot that will help him throughout his journey is a real plus, for example. 

Knowing how to talk about your brand is also essential, as is learning about the latest e-commerce trends, the latest Internet user loyalty techniques or even adapting your speech according to the target and the product / service offered. Finally, the potential buyer must have a simple and fast navigation as well as provide elements of reassurance (ratings / customer reviews). These points will make the difference.

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