The ePro Shopping teams explain how to ensure that delivery costs are no longer a cause of shopping cart abandonment. If you are an e-merchant, you know how important it is to set your delivery rates correctly.
As a general rule, it is essential to charge prices that are low enough to encourage your customers to order, without impacting your margins too much. In fact, shipping costs are the number one cause of shopping cart abandonment for online shoppers . The ideal strategy would of course be to offer free shipping to all customers. But for many e-merchants , the margins do not always allow them to adopt this option. Fortunately, there are several levers you can use to contain your shipping costs and limit cart abandonment , ePro Shopping presents them to you.
A good way to offer free shipping without hurting your margins is to offer customers minimum order requirements . Here are some examples of incentives:
It is important to be able to identify your regular customers. If they like your products, they will come back to buy on your site and talk about it around them. The idea is to encourage them to come back by offering them a promo code such as ” Free delivery on your next order “.
About one in two customers will want to use their code and come back to your site. Sending follow-up emails with coupon codes is a great way to build customer loyalty . You can go so far as to personalize your message with formulas such as ” just for you ” to promote their membership.
The cost of transport being an important component in the calculation of your margin, it is imperative to negotiate well with your carriers . We see that many e-merchants do not realize that they have the power to negotiate prices with carriers. This negotiation is obviously linked to the quantity of products shipped.
You can also interest a carrier to increase its presence in a geographical area. Competition between several carriers can also allow you to achieve better pricing conditions. Beyond the cost, never forget to check the seriousness and quality of the services offered.
If you use your own packaging, you may be required to pay additional costs, particularly in the event of non-compliance with the instructions imposed by your carriers.
The best way to avoid these additional costs is to use the packaging provided by your carriers , or to buy equivalent packaging if you prefer to do the packaging yourself.
The concept is quite self-explanatory. This option allows your customers to place their orders online (click) and collect the products themselves directly from the warehouse . Some buyers do not always have the patience to wait for delivery, especially during the holiday period when processing may be delayed.
The ” click and collect ” option meets the need of these customers, removes the cost of delivery and can display a cheaper product. However, this requires knowing and being able to welcome customers coming to collect their products, which is a criterion of satisfaction.
The most effective strategy to satisfy your customers is to clearly inform them about shipping costs even before adding a product to the cart . In fact, 28% of customers abandon their carts if they discover unexpected shipping charges during the last step of the transaction.
The easiest way to avoid this abandonment is to explicitly present delivery rates. The customer must know whether or not there are shipping costs on the products he orders. In this way, the customer will not have any surprises when he finds out the total amount to be paid.
Many online apps allow you to compare shipping rates, print labels, send order confirmations to customers, and track shipments.
In the choice of your carriers, favor those who integrate these solutions. Cloud-based shipping services give you a complete turnkey service where all information is processed automatically.
Imposing a single delivery method on your customers can be the reason for shopping cart abandonment. For example, if you offer home delivery, the customer may be away. By giving the Internet user the possibility of receiving his products outside his home (at a pick-up point for example), he will be able to collect his product according to his own availability.
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