When you have just created your company or there is no dedicated communication budget, social networks are very interesting levers to give visibility to your brand and generate business. Explanations.
According to the latest figures from LinkedIn, the social network has 610 million members worldwide, 40 million of whom are decision makers . Another interesting percentage: 100% of Fortune 500 companies (the American CAC 40) are represented by executives on Linkedin.
A business opportunity
Mainly used in B2B, LinkedIn is a very powerful professional tool to integrate into your social media strategy.
This social network allows you to interact between professionals by sharing content but also to get information about your customers .
A real monitoring tool, you learn about what concerns your customers, your prospects, your partners, your market and above all, your competitors; which will allow you to anticipate the developments and changes taking place in your sector.
The LinkedIn company page
First of all, you have to position your brand on LinkedIn by creating a company page. This page should be provided as much as possible with information about your company, a logo, links to your sites, etc. It will be necessary to plan a content sharing strategy for this page in advance.
Thanks to this page, you will allow your company to be visible on Google and the more it will have commitment , via quality content in particular, the more it will have a good referencing.
With your company page, you have the possibility to consult the statistics of your posts:
- Committed interactions
- Click Name
- Engagement generated
It is also possible to know your subscribers, where do they come from for example but also your competitive positioning. A good start to position your brand image.