Marketing Leads: Quality potential customers are individuals or representatives of a company who have a high probability of buying any of the products that are sold or services that are offered. It is the best definition of what leads are in marketing.
What is a leader in marketing?
Leads in marketing are prospects for whom more is known than the pages they visited on the corporate website or the time they entered. They have gone from being simple users to establishing a relationship with the brand, the beginning of which is marked by the moment they exchange their data in exchange for something, usually an attractive offer devised by the company’s marketing department.
As confirmed by Forrester, the influence of marketing is relatively strong, as assumed from its direct effect on a percentage of potential customers that ranges between 60 and 75%.
What do we know about a marketing lead?
Depending on the type of form requested to be completed, the number of downloads that the lead has executed and its relationship with the company, we will know more or less about the marketing lead.
At first, we may settle for your name and email, and sharing them is the only requirement in exchange for getting a free ebook, a demo, or an infographic, for example. Later, other information may be requested to get to know you better and create a profile, such as your occupation, marital status, social networks or employer.
All this information increases the chances of converting these prospects into sales, compared to cold calls.
What are marketing leads for?
Lead generation marketing is the process of stimulating the interest of potential customers and then converting them into buyers. This is usually done through different strategies in different online marketing channels.
The generation of sales leads generally falls in the commercial area, while this department mainly deals with the age of marketing leads. Before a leader can reach sales, the marketing leader must become a qualified marketing lead and then a qualified sales lead.
At that moment, agents of the commercial team contact him to close the sale, with a high probability of success.
How can a company generate leads?
Lead generation, the marketing process of stimulating and attracting interest in a product or service to develop a sales channel, allows companies to nurture their leads to prepare them and get them ready to buy.
The strategy usually begins with establishing commercial objectives and the definition of the buyer person (ideal customer profiles). It is necessary to make a good selection of promotion channels and means, and for this, it is essential to know well where the leads that make up the target are moving.
In the plan to generate marketing leads, you cannot miss a blog, linked to the company’s website, from where to share valuable content, and an email tool, which will be critical in the nurturing process of each marketing lead, helping you to advance through the sales funnel until qualified and ready to be delivered to the commercial area.