The award with the affectionate nickname for effective brand communication is now one of the most important marketing awards in the country. And when it comes to rational success criteria and demonstrable market success, the square “E” made of precious metal often creates great emotions among all those involved.
For those responsible in agencies and companies, this begins with the preparation of the case study and even extends beyond the award ceremony. Over the past 40 years, Effie has also developed into a very effective relationship manager between agencies and their clients.
Because what connects more than a joint success with shared pride and joy about it? Many award winners report in the team about a great and magical moment in their professional life. So it’s worth getting a closer look at this Effie moment and its momentum for the agency-client relationship.
E like unique
The Effie is not only an award for advertisers and their agencies, but also a personal career highlight for everyone involved in the work. In this way, working together is associated with something very positive.
E like ambitious
Many agencies set themselves quantitative and qualitative goals in cooperation with their clients. The Effie makes this professional ambition transparent and understandable. It is an objective proof of performance for both sides. Not only does it give you the good feeling that you can rely on your partners for ambitious challenges. Such proof also helps within the company, in discussions about marketing investments and their contribution to the company’s success.
E like empathetic
A trusting customer relationship goes far beyond day-to-day business. It is always impressive to see how agencies and clients stand shoulder to shoulder and present their work together, for example at the Effie Congress. A personal experience that can shape cooperation and trust far beyond the day (and the night of dancing).
E for successful
When a client thinks of his agency, he should immediately think of all the advantages he has with her. Here, the Effie provides a variety of arguments with comprehensive documentation and publications. Reading them is also recommended when looking for an agency. Because the cases peppered with insides usually convey a more well-founded picture than a cursory glance at rankings.
E for closing date
After the Effie is before the Effie. As soon as the teams are back, current projects and thus potential submissions for the next year are already being considered. And no matter which campaigns will win next year. One winner has already been determined: the agency-customer relationship.
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