The turn of the year is an excellent private opportunity to question the last year’s customs and offers the chance to reposition yourself professionally.
This guide will show you which digital marketing trends are waiting for you in the coming year, which changes there are in search engine optimization, and which trends you should not miss out on.
Our Top 7 Digital Marketing Trends 2022 give you a compact overview of everything you need to know to stay well positioned in the coming year.
The Most Important Digital Marketing Trends 2022 – Our Top 7 For Your Company
It is no coincidence that “Position Zero” and search engine optimization are number 1 on this list. For years, the ongoing trend of landing organic hits above advertising and other organic hits has intensified. This SEO pole position is therefore also called position zero.
From Google’s perspective, the incentive for this position is straightforward: The search engine wants users to answer their questions as quickly, compactly, and simply as possible. Combined with images that are also available, this results in a no-click search. Searchers do not have to click on the article or the page to answer their questions.
So this is a double-edged sword: on the one hand, there is increased visibility and fewer clicks. However, you should rate this position positively because Google positions you as an expert in the field; this can become part of a comprehensive branding strategy and attract people to your website with the right incentives.
Better page titles and listicles are the best way to make your page more attractive to no-click searches as well.
Also, one of the essential digital marketing trends for 2022 is gaining importance from year to year. Just as our search and conversation habits in the online space change, so does our relationship with chatbots.
Chatbots can help customers make better and more informed decisions and add an essential component to your customer support. Equipped with an extensive database of information, chatbots are the first point of contact for potential customers in many industries.
Proactive chatbots will be indispensable in 2022, especially for companies that generate a lot of web traffic.
Users are no longer used to being passive recipients of information for a long time. The democratization of the media internet has turned all of us into creators, so why should your digital marketing only be consumed passively in 2022?
More interactivity, for example, in the form of chatbots or more messenger marketing, can lead to lower costs per lead and help you lead real prospects through the sales funnel faster.
Social Media Engagement
Commitment lies at the interface between real interactivity and social media marketing. This metric becomes more critical the more strictly the algorithms of Instagram and Co. work, and the more often filters outposts for users is an ongoing development.
So for 2022, make sure that you involve users in your social media campaigns and build an active community.
It would help if you also focused more on influencer marketing and extended collaborations.
Search By Voice Function
People talk differently than they write, and all of our “search engine speech” in the style of “best pizza where” has long since achieved cult status linguistically. For marketers with a focus on SEO, this has brought particular challenges, but these will be defused with the new digital marketing trends for 2022.
Because the more users search by voice in 2022 and the following years, the more keywords and optimizations will change. Whether Siri or Google, around half of all voice searches replace conventional search queries.
From a marketing perspective and a human perspective, inclusivity should be important to you. The more people you are actively involved in campaigns, language, and design, the larger your target group will be, and the more positively you will be perceived as a brand.
It starts with gender-neutral language, but barrier-free design is also essential. For example, what about the UI of your site when people with color blindness surf on your site? Do you use tools to make the design accessible?
As a brand, how can you ensure that minorities in your community are heard? Which events and NGOs does your company support that make the world a better place?
Doing the right thing is also worthwhile from an economic perspective because people want to be heard, feel comfortable with your brand, and find them again—all people.
You can only be as successful on the web as your community as a brand. Also, it would help if you didn’t work with your fans’ voices solely on social media. Whether it’s posts, stories, blogs, or reviews, every opinion is essential. From the user’s point of view, in particular, you can turn your company into a personal brand if you increase your reach in this way.
User-generated content offers you the opportunity to grow organically, bind users to your company, and obtain opinions. And all of this is directly at the interface between influencer marketing and word-of-mouth propaganda.
Conclusion Well Positioned For The New Year
From the end of traditional third-party cookies to changes in search engines, social media, and search behavior. A lot will change in 2022, so your online marketing will continue to be exciting.
You are already well-positioned if you generate interesting content and are also increasingly looking for cooperation and commitment on social media. And then you can almost point one eye towards AR and VR.
Of course, we are happy to assist you with personal advice and professional support on request. With our newsletter or whitepaper, you will also stay well informed for the following year.