In the current scenario, every social media platform is updating and rolling out new features to compete with each other and bring more active users. Of course, yes!
Right now, one of the prominent platforms suitable for businesses is Instagram. The platform became more famous because of its highly visualizing power and latest intriguing features. In fact, Instagram is often updating its features to compete with the pressure created by the world’s craziest platform TikTok. Surprisingly, the active user base of this platform has moved over 1 billion, and as everyone is online, Instagram has become the right fit for businesses. If you are a marketer, understand how valuable the platform is. Here, let us discuss Instagram’s features.
Why Use Instagram Features?
As a marketer, if you plan to promote your brand, you must familiarize yourself with the interactive Instagram feature. Users all over the world are excited to know what’s new on Instagram. Whereas by introducing new features, Instagram is retaining its active users. Well, if you are a business, whatever content you share on Instagram utilizing its feature the most helps to take your business to a new level. In addition, start to buy automatic instagram likes to boost brand awareness, build a strong community or increase sales. Let you know that with the use of Instagram features, you can achieve your brand’s goal quickly.
What’s New on Instagram?
Many users are excited to know what’s new on Instagram. Of course, yes!
Instagram is constantly announcing new features to evoke users’ interest. Remember, users, like to use the latest feature to know how it works and interact with other users. Therefore, whenever a new feature is launched, it affects the Instagram algorithm on top.
Here have discussed some best Instagram features that marketers should take advantage of.
1 Instagram Stories & Stickers
Instagram Stories is the most popular and welcoming feature for both individuals and businesses. Individuals use the Stories feature for personal reasons, and businesses use Stories for professional purposes. As Stories is short-living content, users will urge to click on the circle to view the content. Using Instagram Stories and leveraging Trollishly helps your brand connect and interact highly with your audience.
If you are thinking about using Instagram Stories to promote your brand or business, Instagram Stickers will come to your mind. There are many types of Instagram Stickers, and you can utilize the Stickers that are best for your branding efforts. Here have listed a few Instagram Stickers to take to your advantage of. They are:
- Questions stickers
- Poll stickers
- 2 Instagram ShopLocation Stickers
- Link Stickers
- Mentions & Hashtags
Uniquely using the Stickers, you can jump onto the trending bandwagon and increase your brand’s visibility and reach.
2 Instagram Shop
Meta’s big announcement is launching Instagram Shops in 2020 to enable marketers to enter eCommerce. Instagram Shop transforms the marketplace and showcases the brand at storefronts. It helps customers to find the products and shop quickly at an instant easily. For today’s digitally savvy marketers, the Instagram Shop feature is really a game changer. Marketers can take their store in front of customers. The product catalog, a DM, and a clickable shop let users view and purchase without leaving the app. However, there are more aspects that you have to consider:
- Feed posts shopping
- Stories shopping
- Reels shopping
- Carousel posts shopping
You can directly tag these features to showcase your products and improve sales.
3 Instagram Reels At the Top
As Instagram Reels is the most popular and interactive feature, many businesses utilize it the most. You must know that Reels is at the top of the checklist to support the Collab feature that lets two brands interact with each other’s posts. Reels are the most supporting format to find out more new audiences. Therefore, to capture new customers, use Reels features strategically and better your engagement by increasing the discoverability of your brand.
4 Grid Pinning
If you want to showcase your brand content, you can take advantage of grid pinning. On Instagram’s grid pinning feature, anyone can easily pin to your profile at the top. If you want to do this, choose the photo or Reels you like to pin. Then, in the upper right corner of your post, click the three dots and ‘Pin to your profile. Then, automatically your posts will display in your grid.
The grid pinning feature is best for
- Getting audience attention for ongoing promotional efforts
- Highlighting your latest trending content
- Showcasing your brand’s event
5 Find Creators
Instagram has new features to help brands connect with the right creators. Remember that creators can add brands to their wish list, and while a brand looks over for potential creators to partner with, your brand will appear in the search result. As a result, it is easier for brands to choose the right creators with similar interests.
Brands also find creators by using filters. The lists in the filters include age, gender, follower count, and location. So this feature is easy to find the right creators for multiple marketing campaigns.
6 Auto-Captions for Stories & Reels
As a marketer, you have to know that Instagram captions sticker is limited to their use for Stories, and the new update shows that it is available to Reels. This feature is interesting to use if you say something in a video that would automatically convert into text. Therefore, this feature engages your audience the most and helps you take one big step further by interacting highly with potential users.
7 Partnership Inbox
The days have gone by, and you are losing great opportunities because of an unlimited message in your email. On Instagram, the partnership inbox helps creators and brands easily find and connect in one place. It makes communication so much easier than ever before. Brands prioritizing this feature can quickly partner with potential ones and promote their content.
Wrapping it up
Have you read this article till the end? If yes, you could come across multiple features on Instagram. Even more, there are many interactive features on the platform. Ultimately, as Instagram evolves, use the feature more wisely and change your marketing game.