Depending on your type of business and the strategy you want to implement, it is necessary to target the right type of influencer. We have analyzed the different types of influencers in order to offer you a thorough description of their interest in different types of businesses.
In order to choose the right influencer for your strategy, it is necessary to define the objective of your campaign.
For example, gaining notoriety, promoting a product or an event, presenting your brand, increasing your number of subscribers, gaining confidence….
Which category of influencers according to my company:
nano-influencers, between 1,000 and 10,000 subscribers:
Because these influencers have “few” subscribers, they have a high level of commitment to them and they interact a lot with the influencer in question. In addition, they are less expensive and less attached to financial remuneration than the biggest influencers. It is therefore the ideal category of influencers if you are looking to have guaranteed visibility and a high rate of engagement with a small budget.
micro-influencers, between 10,000 and 100,000 subscribers:
They have a gigantic community which promises you increased visibility. Plus, it will be easier for your prospects to associate your brand with a big name they refer to. However, this involves costs that can hold back a good number of companies. But if you have the means, the benefits will be worth the investment. This is the perfect category to get your brand out there.
mega-influencers, more than 500,000 subscribers:
In other words, the stars! With their colossal community, your visibility will be international, and your notoriety will be boosted instantly. In addition, your brand will remain associated in the medium term with the name of the star-influencer you have chosen. It is an ideal choice for large companies that already have a strong reputation that want to gain international recognition or that want to promote a new product. However, the costs of influencers of this size are as colossal as their communities. And because of their notoriety, it is very difficult to contact them if you do not know them personally (or if you have contacts).
Regardless of the influencers you choose, you have to find the right compromise between engagement and the reach of your campaign, while remaining consistent with your strategy. The ideal remains to choose several influencers from different categories in order to find this balance.
Which influencer theme according to my company:
Depending on the main activity of your brand or the particularity of the product you want to highlight, you must target which theme of influencers you want among these 6 main categories. Then you have to skim the sub-categories in order to choose the ideal influencer who will be consistent with your activity or your product.
Here are the themes with examples of sub-categories:
- adventurers: travelers, nature photographers, extreme sportsmen…
- lifestyle: beauty, decoration, fitness, fashion… These are generally very personal accounts.
- creative: painters, illustrators, graphic designers…
- actors: humor, delirious staging…
- spiritual/well-being: wise counselors, wise words, quotes, relaxation, yoga, healthy nutrition…
- food: professional and amateur cooks, pastry chefs, bakers…