Talking about a digital transformation of employees is totally logical, if we understand the process of technological conversion of companies as a whole. In this perspective, such a criterion implies committing to launch an evolution of the corporate culture and of the processes in the organizations. And the determined participation of the human team is critical to make this transition successful.
Today more than ever, we need motivated collaborators, capable of adapting to changes and willing to continuously learn. But the conviction of the leadership is also essential to assume digitalization with all its scope. Only in this way can we go beyond incorporating state-of-the-art tools and solutions.
The current client and the need for a digital transformation of employees
The first reason that should drive the digital transformation of employees is the most obvious characteristic of the contemporary client: their frequent connection to the Internet. Thus, today’s consumer not only has advanced mobile devices , but also increasingly powerful connection networks . So he can surf the web wherever and whenever he wants.
In this way, the customer has more and better information about the brands that can provide him with what he needs. You can also generate and share content or opinions through channels such as social networks . Consequently, organizations require their human talent to know the tools and criteria to attract the target audience to their digital channels . Also to monitor the interactions and the buyer journey (purchase cycle) of the client and even manage their requests and offer post-sale support through said means.
For example, interaction through live chats and social networks requires skill in handling such tools. In this way, we guarantee timely and relevant responses to the user, which improves the customer experience. We cannot forget that the hyperconnected customer is more demanding in terms of speed and quality of service.
Training and increasing skills another advantage of digital transformation for employees
In parallel with the participation of human resources in customer management supported by digitization, it is worth considering the possibility of increasing their skills. It should be noted that the automation of routine tasks allows employees to invest time and talent in other actions that are more necessary for the company. In this way, they increase their productivity, in addition to reducing the tedium and fatigue of repetitive work.
On the other hand, the continuous incorporation of tools and solutions requires equally constant training programs. This means that team members can increase their capabilities, as well as their development opportunities within the organization. In itself, the digital transformation of employees works as a fundamental piece of the company’s motivation policies. But at the same time, the progressive training of the team in digital skills accelerates the adaptation of the company itself to its new technical environment.
Digital transformation of employees and adaptation to changes
To be precise, it is important to understand digitization as a global phenomenon that is influencing our daily lives. It is evident that we cannot limit it to technological development and the economy. Therefore, the changes that it brings as a consequence are continuous and unstoppable. You will probably find in part of your team some resistance to uncertainty due to a hypothetical job insecurity derived from automation.
However, this circumstance may represent the opportunity to introduce a culture of innovation in the company that helps to face new challenges. This initiative is outlined with the training programs that we have talked about and continues with advice through coaching .
In this sense, helping employees to evolve in terms of thoughts and attitudes during the digital transformation strengthens this process. In fact, digitizing is a task that necessarily involves the human factor. And the organizations that have undertaken it without taking this premise into account encounter great difficulties along the way.
Digitization as a boost for a culture of innovation
As we said, adaptation to change managed through the digital transformation of employees can foster a culture of innovation within the organization. Indeed, when a company undertakes digitalization and encourages its workers to acquire new skills for this, it drives a shift in its perspective. Human talent would have more capacity to participate in decision-making on the design of new products, services or strategies.
In parallel, the organization and employees will leave their comfort zones and expand their opportunities to win customers by capturing their changing demands. Then, they will have more possibility to present bold proposals that increase their competitiveness in the market.
In theory, this initiative could provide greater profitability for the company, but the great obstacle would be in the limited expectations of managers and shareholders.