Virtual Reality: As has happened with any other remote service, after suffering a time of confinement like the one we have been through, companies have had to continue showing their solutions and products to the world in a remote, safer way and, at their time, trying to differentiate itself from the competition as much as possible.
That is why in recent years certain companies have been developing new services and technologies focused on achieving this differentiation for companies, especially when publicizing their products and catalogs, conducting training for their employees and increasing the experience of their users, for which, among others, Virtual Reality , Augmented Reality and 3D Virtual Stand technologies have been used .
3D Virtual Stand, an extension of the commercial strategy
During the time of the pandemic, the 3D virtual stand projects gained a lot of strength. In essence, it is about using graphic resources and creating interactivity in an online 3D environment that represents what a company stand would be, through which the user can move with the mouse and see what information each corner of it offers.
These projects are usually oriented to an online web environment, or also to be executed offline. Most notably, it allows companies to stay connected with users through a new virtual world. It is a fast, simple, economical and health risk-free way to reach various audiences, without physical barriers.
It is an audiovisual simulation of a real environment through three-dimensional images, an interactive environment adapted for the Internet, where we can represent real spaces or spaces designed for the occasion, which are modeled using virtual reality technologies.
In essence, the stand must be considered as an extension of the commercial strategy of the company, communicating and projecting the image of the brand, products and/or services in the best possible way. The stand design has to be focused on the commercial objectives of the company and its marketing strategy, and this is really easy through these technologies.
Virtual Reality: taking the use of 3D to the next level
In this case, thanks to the virtual reality glasses, the user is immersed in a 3D environment where the user can have different levels of interaction with the environment, from simply viewing the 360º environment, through the possible interaction thanks to the controls. , with bits and pieces of that environment, until you can use 3D elements to interact with others and this triggers actions linked to that action.
This technology is not only used for explanatory processes, but also for training processes that help company personnel to learn about these processes without the possible risks that they may entail.
These types of projects are usually delivered to the client in the form of an executable so that they can run it on their computer. It is important that the client have the necessary hardware to run the project , such as the virtual reality glasses for which it has been developed and a PC with a powerful graphics card that can run it. These data are usually specified at the beginning of the project, since it is important to know if it will be executed on a PC or on mobile devices.
In addition, virtual reality offers us the possibility of being implemented in different sectors, in which it helps us and offers us possibilities that improve the quality of all processes, among which we find:
- virtual reality software in medicine
- software virtual reality psychology
- virtual reality software
- simulation and virtual reality software
Augmented Reality, a sense of reality far greater than any other technology in use
Virtual and Augmented Reality is a technological resource that offers interactive experiences to the user from the combination of the virtual and the physical dimension , with the use of digital devices.
A superimposition of 3D images in real time on the environment, showing the user a mix between the real and the virtual through a layer, without ever losing perspective of the scene in which he is.
Among all its uses, this technology is highly standardized and is used in different sectors such as education, fashion and design, architecture, entertainment, tourism and medicine, and among its main characteristics, we find the following:
- It has a highly interactive nature.
- It can be used by anyone, including people with mental and physical disabilities.
- It provides a sense of reality far greater than any other technology in use.
- In the health field, it is allowing to increase the accuracy of diagnoses.
In addition, the instructions provided in the AR-based application make it easy to understand the workflow of the application, minimize the difference between the virtual and the real world and even blur it, thus increasing its usability and effectiveness whatever your field of expertise. application.